Duo: Natasha Jaume and Carina Louw
: Natasha is mostly known for her Senorita Couture Studio (Pretoria) which was established in 2007. She studied Fashion Design and Marketing at Allenby College and she started her career as a fashion designer when she graduated in 2004.
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| photo by Anne-Lise Botha |
: Carina on the other hand studied Fashion Design Technology at Tshwane University of Technology and I know her by her book on avant-garde design in the fashion business under the Tshwane University of Technology.
These two creatives came together and came up with a brand that focuses on quality fabrics, tactility, craftsmanship and the perfect fit.
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| Carina Louw (left) and Natasha Jaume |
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| A new kind of power dressing |
Erre which means 'to journey' "infuses everyday fashion with the feeling of exoticism experience by travel.The brand is aimed at corporate women and provides a wardrobe that can be worn on and off duty. Erre seeks to approach the use of leather from a new and bold angle and push the boundaries of its traditional use and ultimately enhance the quality and style of this timeless material.
They launched this brand at the Autumn/Winter South African Fashion Week in October.
Their collection was inspired by the collective travels of the two designers - 'the beauty of Africa, the patterns of Morocco and the colours of Spain'. It is coupled with French luxury and Russian adventure and all of this resulting in intrigue and boldness.
This brand is sure to be a success in the industry as it stands out from the rest, it is clearly in a league of its own.
Contacts:
- Natasha Jaume: njaume@mweb.co.za
- Carina Louw: louw.carina@gmail.com
- ERRE: Erre Fashion
xoxo
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